Agent Spotlight: Bill Gassett of RE/MAX, Metrowest, MA

Opinionated, highly-experienced and receiver of the RE/MAX Lifetime Acheivement Award, we're proud to feature Bill Gassett in this month's Agent Spotlight.

Agent Spotlight: Bill Gassett of RE/MAX, Metrowest, MA

In this month's Agent Spotlight, we are proud to feature a real veteran of the industry.

Opinionated, highly-experienced and receiver of the RE/MAX Lifetime Achievement Award, being ranked as high as #19 RE/MAX agent in the United States as well as ranked Top 5 RE/MAX agents in Massachusetts each year, for thirteen out of the past fourteen years we're proud to feature Bill Gassett in this month's Agent Spotlight.


Bill Gassett, of RE/MAX Executive Realty has been successfully selling real estate since he was only 19 years old.

His father introduced him to the business by encouraging him to take a college course in real estate and get his license.

Bill would take this knowledge farther than anyone could have imagined; by building a thriving real estate business encompassing Metrowest Massachusetts, full-time production of his educational real estate website (which averages 195,000 visits a month!), as well as various producing content and moderating a wide-range of social media groups and other content channels.


By studying Bill's unique skills of producing relevant real estate content at breakneck speed and using this content effectively to educate and grow his business, other agents can get a better idea of how much dedication and persistence is needed to achieve substantial success in reaching such a wide audience.

If you are ever thinking of buying, selling or need an expert opinion in accurately valuing your home in the Metrowest Massachusetts area, don't hesitate to reach out to Bill Gassett.

So Bill, what brought you to finding your career in real estate?

Interestingly enough, I was just finishing up my freshman year at Northeastern in Boston and looking forward to coming home without having to think about school.

My father, however, had other thoughts in mind. He thought it would be a great idea to take a real estate course over the summer. He convinced me that having my real estate license would be a smart thing to do.

It would always be worthwhile to have in case I decided I liked real estate. This is in fact exactly what happened. I took the course over the summer and got my license.

Northeastern was a cooperative education school where you work half the year and go to school for the other half.

I ended up going to a small mom and pop real estate company and did real estate sales as my coop job. I absolutely loved it. One of the amazing benefits was the income I was getting as a kid!

I actually broke the record for a Northeastern student. I made just under $40,000. This was back in 1987 so you can imagine $40,000 then was a lot of money for a college kid.

I actually never looked back and have been selling homes ever since college as a nineteen-year old.

Which areas in Massachusetts do you currently serve?

My coverage area for real estate sales is in and around Metrowest Massachusetts.

These are the towns I do most of my work in: Ashland, Bellingham, Douglas, Framingham, Franklin, Grafton, Holliston, Hopkinton, Hopedale, Medway, Mendon, Milford, Millbury, Millville, Northborough, Northbridge, Shrewsbury, Southborough, Sutton, Wayland, Westborough, Whitinsville, Worcester, Upton and Uxbridge MA.

What is your view on the current real estate market in general?

The last few years we have been in an exceptionally strong seller’s market. It is pretty crazy. Many homes receive multiple offers and sell over asking.

Right now it is very tough for buyers as tight inventory has created this frenzy. Who knows how long it is going to last.

I don’t really see any kind of crash coming like we saw in 2005 but certainly think it will balance itself out at some point.

What is the most rewarding aspect of being a real estate agent in your community?

Given the fact I have been selling homes so long on a very consistent basis, many people know me both locally and nationally.

My real estate site, Maximum Real Estate Exposure, is one of the most well known in the country. At present the site averages about 195,000 visits a month. For a single real estate agent this is quite a bit of traffic.

People know me because of the real estate content I consistently pump out on a weekly basis. The vast majority of what I publish is advice geared towards buyers and sellers.

It is rewarding to educate the public on what’s important when buying and selling a home. I am a really straight shooter to the point I often piss off my associates in the business. What you get from me is the truth!

Case in point is my bluntness about real estate open houses...

Home owners ask all the time do open houses work to sell a home. A large percentage of real estate agents would say yes they do. The truth, however, is that open houses are completely unnecessary to sell a home. Real buyers always schedule showings.

The benefit of holding an open house goes to the real estate agent which is why they are so heavily promoted. Agents use open houses to prospect for business.

For sellers open houses dramatically increase the odds they will be burglarized. Many agents fail to mention this.

Controversial topics such as these are what I love writing about. My writing and beliefs are always consumer-centric.

Thanks for the interview Bill!

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